With inbound marketing allowing me to choose which marketing I actually want to be exposed to, it makes me wonder about the sneaks who mix the two concepts, and force me to see things that, in a way, I chose to see.
I’m talking about Facebook’s Sponsored Stories program, which takes an action from my news feed (like my friend liking a page), and forces me to see it in an ad on the right side of my screen (in the same manner that a typical Facebook ad would be distributed). Also, to make it simple, I can also click “like” and it doesn’t take me to a different landing page, I just stay where I am.
Mr. Kirkland, CEO of Artweb.com, did a case study on Facebook’s regular ads and Sponsored Stories program, and found that the Sponsored Stories program was 4.5X more cost-effective, not to mention the CTR was significantly higher than the regular ads. Blending paid and earned media is pretty sneaky, but only time will tell if this is as effective as it gets in online marketing.